Travel by Design
by Marriott International
Award Level: Honoree
Category Name: Best Home Page
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“We created this very immersive multimedia rich experience in one very visually compelling space.”
—Robin Bennefield, Director, Editorial Content at Marriott International
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Marriott created a digital destination that celebrates incredible design and shares inspiration from designers and architects that created the world’s most unique hotels.
The challenge
Show consumers that the Marriott Bonvoy portfolio of more than 30 hotel brands is synonymous with elevated design and increase awareness of the portfolio overall.
The solution
An immersive, media-rich landing page showcases the design stories behind extraordinary hotels across the Marriott Bonvoy portfolio of hotel brands. Creative visionaries tell these stories in film, podcast, and article formats, and the new landing page brings these narratives together in a visually compelling space.
Crafted with simplicity and elegance in mind, the page incorporates inspirational imagery, subtle sweeping animations, an interactive design guide, an intuitive video player, slideshows and hotel spotlights, creating a cohesive experience while showcasing the individuality of several hotel brands.
The results
2023 saw 1.14 million visits to the Travel by Design landing page, with a 6.31 minute (45% above average) average time spent on page engaging with the featured stories. On average, 80 percent of people engaging with the on-page sentiment survey responded positively to the content, saying it improved their awareness that the featured hotel brands are part of the Marriott Bonvoy portfolio of hotels.
What will you build today?
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