social media marketing

The Basics of Social Media Marketing

If you market on or off line you will no doubt at least have one social media account. The top two social media sites currently are Facebook and Google+ with Twitter coming in third. While you may have these accounts are you actually using them to promote your business?

Many people are not using social media sites for their business instead they use them to connect with family and friends. Facebook and Google+ allow you to create pages within your account which you can use for your business.

Facebook has what are known as Fan Pages and Google+ simply calls them Pages. They are easy to step up and customize and are the perfect way for keeping your personal and your business news separate.

Here is a list of the top social sites you may want to consider using for your business:

  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram

Pinterest and Instagram are perfect for anyone who uses a lot of images and graphics in their business. With Pinterest you can simply Pin images to specific Boards to get exposure. This is certainly a different and fun way of attracting people to your sites.

The main thing about using social media sites is that you want to be consistent. You don’t want to add content or posts for two or three days and then disappear off into the darkness for weeks on end.

While it can be time consuming to an extent to add content you do have options. There are great tools available which can help automate this process for you. One such tool is Hootsuite which has a free and paid version. You can manage several social media accounts from within your dashboard and start scheduling your content.

As well inside Facebook you can schedule posts to your fan pages. So you could literally sit down for an hour and create and schedule all your posts for the entire month. This might be something a virtual assistant could do for you as well.

In addition to using these sites you want to use widgets and social sharing plugins on your site. This allows your readers to Like or +1 your pages as well as allowing them to share on their own pages. This provides you with more visibility and the potential of connecting with new clients or customers.

Another benefit from this is the ability to create links to and from your site. As you creating backlinks is an important aspect of driving traffic to your site. So why not use social media sites to help you achieve this?

If you haven’t yet started incorporating at least one social media site into your business plan, what is stopping you? Why not start with Facebook, Google+ and Twitter and have fun creating posts and interacting with your fans.


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